Storefront
The front facade of my store attracts customers by the display window featuring a water display. Having umbrellas ranging in different sizes, shapes and patterns placed uniquely to allow the water to runoff and act as if it was raining. The display is five feet deep and has a hidden water basin at the bottom to catch the water.
Mid-Floor Fixture
This mid floor fixture displays and contains umbrellas that are ready to be purchased. I placed two of these fixtures in my space because i feel that more people will be more likely to buy off hand than to custom make one. The fixtures throughout my space are white with color reveals for unexpected surprises. I added the foot of glass near the bottom with a reveal of pink to add color and make it stand out to the customers and draw their eyes toward the fixtures. This fixture is 4'3"W x4'9" L x3'6" H, containing "cubbies" for the umbrellas. The "cubbies" are covered with a frosted glass that slides back and forth to open and close. Inside the cubbies, the color pink is applied to add an unexpected surprise. Each umbrella pattern/style has its own cubby, having eight in each fixture. Six inches above the sliding panel consists of a narrow strip displaying each umbrella in front of its cubby. This fixture is a way of presenting the umbrellas without them all out in the open.
Point of Purchase
This point of purchase fixture is designed to sit at the cash register. There will be two set up on each end of the counter. I wanted this item to be something fun and creative, and making your umbrella stylish. The arms of this fixture extrude out from the cylinder center, curved to allow the strands of beads to stay attached. I plan this to be jewels of all kinds, glass, plastic, clay, etc. This fixture is a fun way of personalizing an umbrella and making it cute and unique.
Wall Fixture
My wall fixture displays the custom umbrella fabric throughout my store. As you walk in, a "tent-like" ceiling is seen and the fabrics drapes on the wall. This allows the customer to see the patterns clearly and also lets them feel the texture of each one. I plan to have the fabric stop at a four foot mark, then chair rail to cover the seams. There are 16 panels with each unique patterns. Since my color scheme is black, white and pink, umbrella fabrics come in all different color coordinates. Some might be all different shades of pink, some might be black and white, there is a variety to choose from. In the center of the store where all the panels meet, there is an upside down umbrella chandelier to add light and also draws attention to the wall fixture. I wanted to make this like no one has ever seen before, drawing customers in to see the display of fabrics.
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