Courtesy of Louis Vuitton Addicted
This Louis Vuitton store located on 5th Avenue in New York City creates window displays that are eye catching, colorful and energetic. The multi-color of neon’s reflects their multicolore line. Definitely feels like a futuristic atmosphere at nighttime and I suppose it is easier to see the items in the windows during the day when the lights are not so bright. The signage is readable from a far distance which makes it helpful when walking on the streets of NY. It draws attention to the busy corner by drivers and pedestrians and makes the city less gloomy and more energetic.
Rag Poets
I have always seen this store when I eat at Qdoba and have always been interested in what they sell. The signage attracts customers of all ages but as I walked in, I felt a little out of place. It was a store mainly for older women, carrying clothing, shoes and accessories. The display window consisted of hanging flower heads with vines intertwined overhead with some clothes hanging. The storefront stretches to the road as the outside feels as if you are in a garden or at home with all of the landscaping. I feel as if the landscaping takes away from the actual window display but I think that because the window display is not that strong that the landscaping attracts curious customers (it even allows a place for the men to sit outside the store).
Tiffany's & Co.
It took me forever to find the perfect pictures for Tiffany’s & Co. The detail to the window displays amazes me and makes the jewelry even more special. Being such a reputable store, detail is what they are known for. I figure that the pictures are from different stores but I wanted to show a close up of the window display. Being located in an older building, the arched windows give a very formal feeling. The colors of black, gold, white and turquoise/green makes this building unique and also makes it stand out. Having a jewelry display window in every other window adds appeal to a pedestrian along with the accessories in the other windows. The signage is presented above the windows instead of the door, which adds an interesting look to the façade of the building.
Eddie Bauer
Eddie Bauer, an outdoorsy store fit its appearance at the Friendly Center. Wood is used as the trim, the backdrop for the side display and as the ceiling outside the store. There were four big display windows, cut in sections and each displaying a different style. Track lighting was used throughout all the display windows. There was a big pant sale, which is showcased in the main display window. With the signage on the window it allows the pants to hang freely in different positions and styles. On the side of the store, there was another display window that showcased mannequins and a poster along as a sale offer with the 20% larger than the other text to make the customers eye attract and wonder what that item is. Like Express, this storefront allows customers to view inside the store because of the open window display.
Victoria Secret's
Courtesy of 7 design
When you think of Victoria Secret’s, you instantly think of lingerie, undergarments, and smelly good stuff. The target age for this store ranges from teens to older women. So what better to reference this store to a particular color, PINK. This store has an advantage of being on the corner, allowing use of both sides to display. So the front of the store mainly consists of the inside of the store, with the two large open entries, it attracts customers to come and shop. The side of the store consists of mannequins showing off the latest fashion item. The pink ribbon overhead connects both sides together as well as all the pink in the display windows and inside the store. I love the color pink so this store is definitely one I would visit.
Express
While driving around to find storefronts, Express stood out. It is located at the Friendly shopping center close to Harpers. The storefront is all glass, which allows light in and also allows the store to feel more open instead of feeling trapped in a store. Being able to see straight through the store, it was filled with elements that allowed customers to get a view of the store before entering it. There were sale signs on racks in front of the windows to draw customers in. The displays consisted of large posters, mannequins, wooden crates and shoes. You were also able to view merchandise and customers shopping in a small display window. Track lighting was used to for the displays as well. I noticed that there was a lot of empty display space throughout the windows and there was hardly any color in displays. The signage was large and written in bold, attracting eyes from far away.
Tranquilities
Courtesy of Tranquilities website)
Tranquilities on the corner of Chapman Street and Spring Garden Street has always interested me. Being a unique retail store, this store was inspired by the “Hansel and Gretel” exterior. Given that this building was here before the store, the store could not control the size of the display windows. Therefore in the bay window, Halloween items are displayed and in the smaller windows, miscellaneous items are displayed. Vertical blinds were used in the two large windows and I am not sure if they were closed because they were not open or if they are always closed. I would think that they would be open during store hours. Plants hanging on the railing give the feeling of a cottage as well as the topiaries and other potted plants. Signage is everywhere for this store, it is represented above the door, near the roads and hanging on the railing.
Apple
Courtesy of And Far Away blog
I saw this picture on the Internet and thought what a cool looking store. I don’t quite understand if this is an actual store and where it is though. Apple creates very simple stores even though they sell very complex items. I suppose you should focus on the products inside the store as appose to outside. The way the store is set up, leads the eye to the back of the store along with the sides. The large apple indicates what this store sells because everyone should know this symbol. Very simple store, but it gets the point across.
Coldwater Creek
When at Northlake after our tour, we walked around and began to sketch, five minutes into sketching a security officer stopped us and told us that we could not draw in the mall. So my sketch of Coldwater Creek ended. So going by memory, this is all I could remember when I got in the car. Nonetheless, I find the Coldwater Creek stores very interesting with the forms they use as well as the textures. This store had stone as the exterior finish but the one at Friendly has brick and wood exterior. Also the form of the simple curve added to each store gives character and makes each store unique.
Crocs
http://shuflies.blogspot.com/2007/09/floppy-earred-dogs-and-crocs-crocs.html
http://picasaweb.google.com/Stacy1721093/Australia#5205303044771095698
I have to admit that these shoes are so ugly but as I was looking through the Internet, the colored rubber shoes caught my attention. And as I was researching, I found many stores that had differently designed storefronts. The signage between the three stores was consistent with it above the door. Whether it is showcasing a large croc or displaying it with butterflies, they grab the customer’s attention especially little kids. Because the front is mainly glass, the background is filled with the colorful shoes. Even though I don’t like these shoes, the setup of the stores makes it easy to wonder in the store to explore these interesting shoes.
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