Throughout this week I have…
-researched images that have similar aspects of what I would like to see in my boutique
-began branding
-came to a final decision as to what merchandise I am selling
-began sketching out my space
Since I am in the Buffalo Bridge group, I chose the middle glass block to be the dog boutique. I contemplated whether to use both floors of this store or the 1st floor only. I came to a decision to use both and to make one level be the bakery and the other to be the retail part of the store. Using a staircase, I will connect the two levels together. I thought of having the retail space on the top floor and having a curved staircase on one of the sidewalls to bring the customers to the bakery on the basement floor. By doing this, the 1st floor will have some sort of balcony where you can look downstairs and smell delicious treats. Branding and the name of my store has been stressing me out this week, only because I want it to be original as well as represent the bakery and the retail store together as one. There are so many different names of dog boutiques on the internet, so making it a one of a kind name is difficult. Also keeping the store unisex and not so girly is becoming a struggle for me. After doing the inspiration charrette, I found many images that expressed my thoughts for lighting, texture, customers, bakeries ideas, and store designs. That was a great beginning to my development process of my dog boutique.
Tying my work thus far to Revolution Mills has yet to be considered to be honest. Thinking about the history of the mills, relating dog merchandise and food, apposing ideas is difficult and with more development in my design, I will somehow relate it to the Revolution Mills eventually. Relating my store to Greensboro relates more to the high class that are willing to drive across town to buy items for their furry four legged animal as well as customized jeans and specialty chocolate.
From a customers point of view, they would preferably walk in on the first floor to the retail part of my store, selling apparel, food and water bowls, collars and leashes, beds, etc. Then walking down the staircase to the bakery floor that contains a “treat” bar, individual packaged items and a cooler filled with specialty items. The main focus I want to keep throughout my store is keeping a different experience for both dogs and owners.
Friday, October 31, 2008
Sunday, October 26, 2008
Case Study 3: Precedents and the Like
Three Dog Bakery
(photo courtesy of Three Dog Bakery)
(photo courtesy of Picasa Web Albums)
(photo courtesy of Cheeky Kiki)
(photo courtesy of flickr)
(photo courtesy of The Columbus Dispatch)
Three Dog Bakery is known as the “original bakery for dogs.” It serves tasty treats as well as apparel, travel carriers, collars & leashes, beds and anything else you could imagine. I think that having a gourmet bakery for dogs will attract customers. Having mouth-watering treats that humans crave for but only the “true” customers are our four legged friends is an added bonus when shopping in this store. Also the image of the “treat bar” allows the customers to pick and choose the treats for their dogs. It was hard to find a single image of a bakery style retail space so I included several others that show different aspects of the bakery and interactions with the “real customers.”
Several Different Restaurants
(photo courtesy of Ready 2 Spark)
This collection of images are used in different restaurants designed by Yabu Pushelberg. The diverse selection of texture forms and materials gives each restaurant its own characteristics and makes it unlike any other. I like the top left image with the horizontal layers, as it acts as the main focal point of this restaurant. Making it a point to look at that wall as well as give meaning as how it relates with the rest of the space. I also like the center image of the pink wall. With the color, lighting and other form of a clear material (can’t tell what it exactly is), it also brings your attention to this wall. Incorporating a focal point in my space by either the form or lighting, these images express uniqueness in which I would like to create in my boutique.
Three Dog Bakery
(all photos courtesy of One Source Retail)
This is also a Three Dog Bakery store that serves not only as a bakery but sells other merchandise as well. I like the set-up of this store, the built-in wall fixture that uses the doghouse shape in the center of the fixture as well as plenty of storage underneath the shelving units allows most of the merchandise to be displayed on that wall. The pet friendly stone floor makes it easy to clean up after accidents and spills. From collars to leashes, toys, apparel, and treats, I would consider my store to supply these types of items as merchandise. There are different areas of this space that humans and dogs can interact with throughout the store and that is a feature that I want to create by making the experience special for both dogs and owners.
Thierry Mugler
Since I chose a store on the basement floor, I figured that playing with the ceiling planes could play a role in my design. Thierry Mugler located in Paris, France, is a clothing store, which showcases the ceiling as the main focal point of the space. I like that the ceiling has curves and allows lighting to be projected above the plane, adding the hidden effect of light sources. I think that the ceiling should always be an important design aspect of any space and should not be left out or unconsidered. When incorporating this into my design, I would consider making it more linear to not take away from the rest of the store. I would also make the thickness less in size since my space is smaller and to not make it so overwhelming.
Outstanding Shop Design
Series directed by Olivier Boissiere
Published in 1998
Pages 9-13
Marcatre
Marcatre, an office furniture showroom, also located in Paris, France features glass wall partitions that separate the spaces. The way the glass walls divides the space, I could possibly use that idea when thinking about spaces for both the dog and owner. Also there is an etched on design on the frosted glass that resembles a star-like design, which could play a role in my boutique. The lighting in the space also adds an interesting feature, being hung by metallic gold clouds of beads. It looks as if the clouds support the light fixtures. I do not care for the beaded clouds, it looks as if moss was hanging from the ceiling but incorporating the idea of lights hanging throughout important parts of the space will be considered in further development.
Outstanding Shop Design
Series directed by Olivier Boissiere
Published in 1998
Pages 105-111
Prints
This light fixture catches my eye every time I look through this book. The form that it makes is very appealing and stands out in the space. Designing my space to have a feeling of a classy boutique but still catering to a dog’s need, I want to use this light in my space. Using it in either the bakery, the cash register or even at a special “experience” throughout my space. Looking at this image closer, I want to keep the design of my store similar to this image, keeping clean lines and organized displays. Making it easy to move around and not having many obstacles in the way and to also make the store as much “doggie proof” as possible since dogs of all sizes would be accepted in this store.
Visual Merchandising
Tony Morgan
Published in 2008
Page 134
(photo courtesy of Three Dog Bakery)
(photo courtesy of Picasa Web Albums)
(photo courtesy of Cheeky Kiki)
(photo courtesy of flickr)
(photo courtesy of The Columbus Dispatch)
Three Dog Bakery is known as the “original bakery for dogs.” It serves tasty treats as well as apparel, travel carriers, collars & leashes, beds and anything else you could imagine. I think that having a gourmet bakery for dogs will attract customers. Having mouth-watering treats that humans crave for but only the “true” customers are our four legged friends is an added bonus when shopping in this store. Also the image of the “treat bar” allows the customers to pick and choose the treats for their dogs. It was hard to find a single image of a bakery style retail space so I included several others that show different aspects of the bakery and interactions with the “real customers.”
Several Different Restaurants
(photo courtesy of Ready 2 Spark)
This collection of images are used in different restaurants designed by Yabu Pushelberg. The diverse selection of texture forms and materials gives each restaurant its own characteristics and makes it unlike any other. I like the top left image with the horizontal layers, as it acts as the main focal point of this restaurant. Making it a point to look at that wall as well as give meaning as how it relates with the rest of the space. I also like the center image of the pink wall. With the color, lighting and other form of a clear material (can’t tell what it exactly is), it also brings your attention to this wall. Incorporating a focal point in my space by either the form or lighting, these images express uniqueness in which I would like to create in my boutique.
Three Dog Bakery
(all photos courtesy of One Source Retail)
This is also a Three Dog Bakery store that serves not only as a bakery but sells other merchandise as well. I like the set-up of this store, the built-in wall fixture that uses the doghouse shape in the center of the fixture as well as plenty of storage underneath the shelving units allows most of the merchandise to be displayed on that wall. The pet friendly stone floor makes it easy to clean up after accidents and spills. From collars to leashes, toys, apparel, and treats, I would consider my store to supply these types of items as merchandise. There are different areas of this space that humans and dogs can interact with throughout the store and that is a feature that I want to create by making the experience special for both dogs and owners.
Thierry Mugler
Since I chose a store on the basement floor, I figured that playing with the ceiling planes could play a role in my design. Thierry Mugler located in Paris, France, is a clothing store, which showcases the ceiling as the main focal point of the space. I like that the ceiling has curves and allows lighting to be projected above the plane, adding the hidden effect of light sources. I think that the ceiling should always be an important design aspect of any space and should not be left out or unconsidered. When incorporating this into my design, I would consider making it more linear to not take away from the rest of the store. I would also make the thickness less in size since my space is smaller and to not make it so overwhelming.
Outstanding Shop Design
Series directed by Olivier Boissiere
Published in 1998
Pages 9-13
Marcatre
Marcatre, an office furniture showroom, also located in Paris, France features glass wall partitions that separate the spaces. The way the glass walls divides the space, I could possibly use that idea when thinking about spaces for both the dog and owner. Also there is an etched on design on the frosted glass that resembles a star-like design, which could play a role in my boutique. The lighting in the space also adds an interesting feature, being hung by metallic gold clouds of beads. It looks as if the clouds support the light fixtures. I do not care for the beaded clouds, it looks as if moss was hanging from the ceiling but incorporating the idea of lights hanging throughout important parts of the space will be considered in further development.
Outstanding Shop Design
Series directed by Olivier Boissiere
Published in 1998
Pages 105-111
Prints
This light fixture catches my eye every time I look through this book. The form that it makes is very appealing and stands out in the space. Designing my space to have a feeling of a classy boutique but still catering to a dog’s need, I want to use this light in my space. Using it in either the bakery, the cash register or even at a special “experience” throughout my space. Looking at this image closer, I want to keep the design of my store similar to this image, keeping clean lines and organized displays. Making it easy to move around and not having many obstacles in the way and to also make the store as much “doggie proof” as possible since dogs of all sizes would be accepted in this store.
Visual Merchandising
Tony Morgan
Published in 2008
Page 134
Wednesday, October 22, 2008
Proposal...
After a long relaxing restful fall break and 5 weeks left till the end of the semester, we were given our final project. We are developing an individual retail shop in either The Shops at Buffalo Bridge or BioMech Mills. Since i am familiar with the Buffalo Bridge project, i wanted to continue to develop this space. Keeping in mind, branding, window displays, target audience and products themselves, as well as my interests, i found it difficult to decide what i wanted to design. Thinking of things i love in general and to shop for were...pocketbooks, jewelry, food, shoes, clothes, smelly good stuff, etc. But i didn't want to do something ordinary, i wanted something that would attract customers from across the city. That led me to the idea of having a dog boutique.
(picture courtesy of D.O.G Boutique)
This would be a place that would sell everyday items for dogs such as...collars & leashes, beds, toys, treats, some apparel & carriers. I would like to have a doggie bakery that serves treats for dogs but looks as if human could eat them as well. Thinking that the bakery may take over the store more than the products themselves
(picture courtesy of Snooty Paws)
(picture courtesy of Picasa Web Albums)
(picture courtesy of D.O.G Boutique)
This would be a place that would sell everyday items for dogs such as...collars & leashes, beds, toys, treats, some apparel & carriers. I would like to have a doggie bakery that serves treats for dogs but looks as if human could eat them as well. Thinking that the bakery may take over the store more than the products themselves
(picture courtesy of Snooty Paws)
(picture courtesy of Picasa Web Albums)
Sunday, October 5, 2008
Subscribe to:
Posts (Atom)